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ana aimm*******The ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is a coalition of .Benefits How it works Membership FAQs Member companies Member directory .The purpose of this document is to provide guidance to help buyers (agencies and .Membership. Jennifer Woods. Vice President of Growth and Member .Looking to Join AiMM? AIMM membership is open to all ANA members and a .Cultural Insights Impact Measure (CIIM™) (Releasing September 2019) Proprietary .The Alliance for Inclusive and Multicultural Marketing was established in 2016 with .What is CIIM? Cultural Insights Impact Measure (CIIM), is a leading metric that .Top senior leaders across the entire ecosystem, from all ethnic and inclusive .Connect with AIMM members representing the entire marketing ecosystem.

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AIMM is an industry-wide alliance that aims to drive engagement and investment for the .

ANA and AIMM are industry associations that pledge to end racism and achieve justice .ANA and AIMM are industry associations that pledge to end racism and achieve justice .ana aimm ana aimm websiteANA and AIMM are industry associations that pledge to end racism and achieve justice .

The Alliance for Inclusive and Multicultural Marketing was established in 2016 with a clear-cut and passion-driven mission to help CMOs and their teams rise above the most pressing challenges blocking them from .CIIM™ is a metric that evaluates the cultural relevance and effectiveness of ads and programming and how they affect sales lift. It covers various segment.Top senior leaders across the entire ecosystem, from all ethnic and inclusive segments and from all levels of experience within multicultural marketing, are committed to the evolution of modern marketing, with one .

The Alliance for Inclusive and Multicultural Marketing (AIMM), a branch of the .NEW YORK (June 9, 2020) — The ANA and its diversity initiative, the Alliance for .

Connect with AIMM members representing the entire marketing ecosystem.

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AIMM and Media Framework have designed the MAVEN MC&I Media Ownership for Marketers Report that is exclusively available for purchase by ANA and AIMM Advertisers. This is powered by Media Framework’s .

L'Oreal. LVMH Inc. Major League Baseball. Major League Soccer (MLS) Marriott International. McDonald’s. Microsoft. National Football League. National Lacrosse League.ana aimm websiteThe purpose of this document is to provide guidance to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together. This guidance has been created by a cross-industry .

Co-Founder Alliance for Inclusive and Multicultural Marketing (AIMM) Co-President DMI Consulting. Rondre Ashford. Diversity Equity & Inclusion Program Manager. AIMM. Natalie Asorey. . The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to .

Connect with AIMM members representing the entire marketing ecosystem. Support. Member organizations, initiatives and contributions

ANA What Brands Can Learn From Bath & Body Work’s Failed Attempt to Celebrate Black History Month. Link. . AIMM-CIA Consumer Sentiment on DEIB and ‘Woke’ Marketing Practices Research + Recommendations. Link. AIMM Supplier Diversity Toolkit - Level Up! Link. PowerUp! Snapshot 1.1. PDF. T his report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that finally, there has been progress in increasing ethnic diversity in the advertising/marketing industry. The overall ethnic skew of the marketing/advertising industry is more diverse .

AIMM membership is a separate membership from ANA membership. AIMM serves as a catalyst for driving brand, business, and industry growth by providing research and educational resources, facilitating strategic connections, and inspiring marketers to step outside their comfort zone. In turn, marketers will be better prepared to hire more diverse .

NEW YORK (June 9, 2020) — The ANA and its diversity initiative, the Alliance for Inclusive & Multicultural Marketing (AIMM), today acknowledged limited progress in all aspects of diversity and inclusion – including diverse leadership, cultural relevance in advertising and growth in multicultural marketing. In a letter to their boards of directors and full . ANA and AIMM Outline 6 Actionable Ways Marketers Can Support Asian Communities. Adweek // March 26, 2021. How the ANA is helping the ad industry deliver on diversity and inclusion pledges. Marketing Dive // March 11, 2021. SUPER BOWL ADVERTISERS FELL SHORT ON KEY DIVERSITY AND INCLUSION MEASURES, .AIMM membership is a separate membership from ANA membership. AIMM serves as a catalyst for driving brand, business, and industry growth by providing research and educational resources, facilitating strategic connections, and inspiring marketers to step outside their comfort zone. In turn, marketers will be better prepared to hire more diverse .

ABOUT AIMM. Founded in 2016 as an arm of the ANA, comprised of 87 member corporations, advertising agencies, media and research companies and trade associations representing over 1000 brands, AIMM’s mission is to elevate Multicultural and Inclusive marketing to promote business growth in an increasingly diverse marketplace. MEDIA .According to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference “is the most important marketing conference in the industry . because multicultural marketing is the biggest growth opportunity we have in front of us. And because multicultural marketing is .

In partnership with AIMM, our online data partner Truthset alongside AIMM’s data and analytics advisor, Sequent Partners, this initiative brings together data providers who value transparency and help the industry by participating in quarterly benchmarks, standardized validations and improved multicultural data tracking. . ©2020 ANA AIMM .AIMM membership is a separate membership from ANA membership. AIMM serves as a catalyst for driving brand, business, and industry growth by providing research and educational resources, facilitating strategic connections, and inspiring marketers to step outside their comfort zone. In turn, marketers will be better prepared to hire more diverse .

ana aimmABOUT AIMM. Founded in 2016 as an arm of the ANA, comprised of 87 member corporations, advertising agencies, media and research companies and trade associations representing over 1000 brands, AIMM’s mission is to elevate Multicultural and Inclusive marketing to promote business growth in an increasingly diverse marketplace. MEDIA .According to Marc Pritchard, chief brand officer of P&G and chairman of the ANA board of directors, the ANA Multicultural Marketing & Diversity Conference “is the most important marketing conference in the industry . because multicultural marketing is the biggest growth opportunity we have in front of us. And because multicultural marketing is .In partnership with AIMM, our online data partner Truthset alongside AIMM’s data and analytics advisor, Sequent Partners, this initiative brings together data providers who value transparency and help the industry by participating in quarterly benchmarks, standardized validations and improved multicultural data tracking. . ©2020 ANA AIMM .As ANA/AIMM members, we pledge to hold ourselves and the industry accountable for promises made. We want to ensure that we walk the walk — not only while our country is suffering, but on a long-term basis where we have the power to create systemic change. For this reason, AIMM is developing an industry ranking system by which our marketing, D .The Launch of #SeeALL ‍"A Moment in Time". On September 23, 2019 at 8:30am EST AIMM launched the #SeeALL movement with a massive takeover of Times Square in NYC, an open letter to the industry published in the New York Times and Adweek, a CMO video series, celebrity endorsements, and a variety of internal and external efforts planned and . ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change. The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities. (June 2020)

AIMM’s purpose is to create a movement that reflects a world of acceptance by celebrating differences and highlighting human truths that unite us. Our goal Reversing the downward trend of multicultural and inclusive marketing by empowering marketers to accurately portray cultural diversity and richness in today’s marketing efforts. In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind . ABOUT AIMM Founded in 2016, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is the leading voice in multicultural and inclusive marketing and DEIB, powered by a collective of 200+ industry leaders from across the ecosystem, advancing actionable change to drive business growth and equity for all in today’s . For the third consecutive year, ANA and AIMM (the Alliance for Inclusive and Multicultural Marketing) are releasing “A Diversity Report for the Advertising/Marketing Industry.” The report is based on three surveys: Gender and ethnic diversity of the CMO/CMO-equivalent at 870 ANA member client-side marketer company members

The ANA AIMM is a coalition of entities from the entire marketing ecosystem, representing the Hispanic, African-American, Asian, and LGBTQ+ markets. Members are focused on re-prioritizing multicultural and inclusive marketing to maximize growth potential.

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